The document states that Marqeta will honor Global Privacy Control opt-out signals but specifies three scenarios in which the association between a device and a prior opt-out signal may be lost: use of a different browser, browser reinstallation or certain upgrades, and clearing of cookies or browsing data. In those scenarios, the opt-out preference may not be applied.
This analysis describes what Marqeta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes the technical scope and limitations of Marqeta's GPC signal recognition mechanism, which is the primary opt-out pathway for CCPA sale and sharing disclosed in Section 3 of the California supplemental notice. The stated limitations on signal persistence may warrant evaluation against California Privacy Protection Agency guidance on the durability and accessibility of opt-out mechanisms.
Interpretive note: Whether the stated GPC persistence limitations satisfy the California Privacy Protection Agency's frictionless opt-out standard depends on regulatory guidance and enforcement interpretation not determinable from the document alone.
Under this clause, the opt-out preference recorded via a Global Privacy Control signal is device-specific and browser-specific; clearing cookies, changing browsers, or reinstalling a browser may result in the opt-out preference no longer being recognized by Marqeta's systems, requiring the user to re-establish the signal.
Cross-platform context
See how other platforms handle Global Privacy Control Opt-Out with Persistence Limitations and similar clauses.
Compare across platforms →"If we receive and are able to process a signal from your device indicating your preference to opt out from sales or sharing of personal information, as defined by law, then we will apply that preference to personal information we collect from that device, provided that we may not be able to associate the signal to the same device if: you use a different web browser or other tool to interact with us, you make changes to your browser (e.g., uninstall and reinstall or certain types of upgrades) that impact our ability to associate the device with the signal your device originally sent, or you clear cookies or browsing data from your browser or device in a way that impacts our ability to associate the device with the signal your device originally sent.Excerpt from Marqeta's Privacy Policy
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This provision describes the technical scope and limitations of Marqeta's GPC signal recognition mechanism, which is the primary opt-out pathway for CCPA sale and sharing disclosed in Section 3 of the California supplemental notice. The stated limitations on signal persistence may warrant evaluation against California Privacy Protection Agency guidance on the durability and accessibility of opt-out mechanisms.
Under this clause, the opt-out preference recorded via a Global Privacy Control signal is device-specific and browser-specific; clearing cookies, changing browsers, or reinstalling a browser may result in the opt-out preference no longer being recognized by Marqeta's systems, requiring the user to re-establish the signal.
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