The document states that personal information including identifiers, internet and network data, and inferences derived from website interactions may be disclosed to social media, advertising, and analytics providers in a manner the policy characterizes as potentially qualifying as a CCPA sale or sharing for cross-context behavioral advertising. California residents can opt out of these disclosures.
This analysis describes what Marqeta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires Marqeta to maintain a compliant CCPA opt-out mechanism for California residents and to honor Global Privacy Control signals as an opt-out preference signal, with the California Privacy Protection Agency as a relevant enforcement authority. The provision applies specifically to website-derived data and not to Marqeta's payment processing or card program management services, which are governed separately.
Under this provision, California residents' identifiers, browsing activity, and behavioral inferences collected from Marqeta's websites may be disclosed to advertising and analytics partners, with opt-out available via Global Privacy Control browser signals, the Digital Advertising Alliance or Network Advertising Initiative opt-out tools, or the Cookie Settings link on Marqeta's website.
Cross-platform context
See how other platforms handle CCPA Sale or Sharing of Personal Information and similar clauses.
Compare across platforms →"Marqeta may disclose personal information obtained from an individual's interactions with our websites to our social media, advertising and analytics providers for the purposes of displaying advertisements and delivering targeted advertising on our websites and potentially across other businesses or third party websites, for data, analytics and for content personalization features. These disclosures may qualify as 'sales' or 'sharing' of personal information for valuable consideration or cross-context behavioral advertising. The categories of personal information we may disclose for these purposes include: Identifiers Internet/Network information InferencesExcerpt from Marqeta's Privacy Policy
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This provision requires Marqeta to maintain a compliant CCPA opt-out mechanism for California residents and to honor Global Privacy Control signals as an opt-out preference signal, with the California Privacy Protection Agency as a relevant enforcement authority. The provision applies specifically to website-derived data and not to Marqeta's payment processing or card program management services, which are governed separately.
Under this provision, California residents' identifiers, browsing activity, and behavioral inferences collected from Marqeta's websites may be disclosed to advertising and analytics partners, with opt-out available via Global Privacy Control browser signals, the Digital Advertising Alliance or Network Advertising Initiative opt-out tools, or the Cookie Settings link on Marqeta's website.
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