Provision record
Marqeta · Marqeta Privacy Policy · View original document ↗

Use of data to personalize user experience

Low severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Marqeta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Personalize your website or online experience as part of the Services

Excerpt from Marqeta's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal

Provision details

Document information
Document
Marqeta Privacy Policy
Entity
Marqeta
Document last updated
May 5, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-072738
Document ID
CA-D-00667
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6553971c090c305c5e2834dd25ed83821a9bbb190a5c70870df2987f69e7c0d8
Analysis generated
July 12, 2026 17:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Marqeta
Document: Marqeta Privacy Policy
Record ID: CA-P-072738
Captured: 2026-07-12 17:53:18 UTC
SHA-256: 6553971c090c305c…
URL: https://conductatlas.com/platform/marqeta/marqeta-privacy-policy/provision/CA-P-072738/use-of-data-to-personalize-user-experience/
Accessed: Aug. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

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Frequently Asked Questions

What does Marqeta's Use of data to personalize user experience clause do?

The clause states: “Personalize your website or online experience as part of the Services”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Marqeta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Marqeta.