Everything you upload or submit to Luma during a paid subscription can be used to train Luma's AI models under a license that never expires and cannot be revoked, even if you later delete your account.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The perpetual and irrevocable nature of this license means users cannot meaningfully withdraw consent to AI training use once their Input has been incorporated into Luma's systems or models.
If you upload photos, videos, or text prompts to Luma on a paid plan, Luma can use that content to train its AI indefinitely, and this right persists even after you close your account or request deletion of your data.
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"You hereby grant to Luma a worldwide, non-exclusive, irrevocable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to use, host, and store Input provided during an active Subscription Term, solely as reasonably necessary to: (1) provide the Services; (2) derive or generate Usage Data or Output; (3) create and compile Aggregated Data; (4) improve the Services and develop new products and services; (5) create, test, improve, train, or otherwise develop the artificial intelligence or machine learning models, systems, architecture, weights, or related technology used by Luma in connection with the Services; or (6) as otherwise required by Laws, agreed to in writing by the parties, or otherwise permitted herein. The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.Excerpt from Luma AI's Terms of Service
(1) REGULATORY LANDSCAPE: This provision directly engages GDPR Article 17 (right to erasure) and CCPA deletion rights.
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The perpetual and irrevocable nature of this license means users cannot meaningfully withdraw consent to AI training use once their Input has been incorporated into Luma's systems or models.
If you upload photos, videos, or text prompts to Luma on a paid plan, Luma can use that content to train its AI indefinitely, and this right persists even after you close your account or request deletion of your data.
ConductAtlas has identified this type of provision across 262 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Luma AI.