What can I do about this clause?

{'method': 'IN_APP', 'recipient': 'Account settings on lumalabs.ai', 'difficulty': 'EASY', 'action_type': 'CLOSE_ACCOUNT', 'instructions': 'Go to your account settings on lumalabs.ai and delete your account to stop further data use. Upgrade to a paid plan before uploading any content you do not want publicly displayed.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The expansive public display and distribution license granted by free-tier users may constitute an unfair or deceptive practice under FTC Act Section 5 if not clearly disclosed.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'Illinois residents uploading photographs may have BIPA claims; California residents may invoke CCPA rights regarding public distribution of personal data.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Expanded Free-Tier Input License (Public Display and Distribution) clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Expanded Free-Tier Input License (Public Display and Distribution) — Luma AI

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What it is

If you use Luma's free tier, you give Luma the right to publicly share, display, and distribute your uploaded content — including photos and videos — in any format and on any platform, permanently and irrevocably.

Consumer impact (what this means for users)

Your uploads on the free tier can be publicly displayed, distributed, and used as derivative works by Luma across any media channel permanently — free use carries significantly greater IP risk than paid use.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Close Your Account

Go to your account settings on lumalabs.ai and delete your account to stop further data use. Upgrade to a paid plan before uploading any content you do not want publicly displayed.

Cross-platform context

See how other platforms handle Expanded Free-Tier Input License (Public Display and Distribution) and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

Free users grant far broader rights than paid users, including public distribution of their creative work, which may be unexpected for users who simply want to test the service.

View original clause language

During Free Use. The license granted above is expanded to also include the right to publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works of, and distribute Input, in whole or in part, in any media formats and through any media channels, for all purposes set forth in Section 4.2(a). The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision engages GDPR Art. 6(1)(a) (consent as lawful basis for public display of personal data in images/videos), Art. 9 (special categories if images reveal health, ethnicity, or other sensitive attributes), and the EU Copyright Directive (2019/790) regarding derivative works. Under CCPA §1798.100, consumers have the right to know about data use purposes — the expanded public display right may not be adequately disclosed. FTC Act Section 5 applies if free users do not clearly understand their uploads may be publicly redistributed. COPPA 16 C.F.R. Part 312 applies if any free users are minors aged 13-17 uploading images. (2)

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Applicable agencies

FTC

The expansive public display and distribution license granted by free-tier users may constitute an unfair or deceptive practice under FTC Act Section 5 if not clearly disclosed.
File a complaint →
State AG

Illinois residents uploading photographs may have BIPA claims; California residents may invoke CCPA rights regarding public distribution of personal data.
File a complaint →

Provision details

Document information

Document

Luma AI Terms of Service

Entity

Luma AI

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004094

Document ID

CA-D-00498

Evidence Provenance

Source URL

https://lumalabs.ai/legal/terms-of-service

Wayback Machine

View archived versions →

SHA-256

02f560c92743c63df6d2a70301fb351f22e67ae3d3fcf238d7628d14693722b9

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Luma AI | Document: Luma AI Terms of Service | Record: CA-P-004094
Captured: 2026-04-30 06:05:56 UTC | SHA-256: 02f560c92743c63d…
URL: https://conductatlas.com/platform/luma-ai/luma-ai-terms-of-service/expanded-free-tier-input-license-public-display-and-distribution/
Accessed: May 2, 2026

Classification

Severity

High

Expanded Free-Tier Input License (Public Display and Distribution)