If you use Luma's free tier, you give Luma the right to publicly share, display, and distribute your uploaded content — including photos and videos — in any format and on any platform, permanently and irrevocably.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes that free-tier inputs become subject to broad secondary use rights by the service provider, extending beyond the immediate service delivery to include public dissemination and derivative work creation. The perpetual and irrevocable nature of the license means these rights are retained even after user-generated inputs are incorporated into the service's outputs or data aggregates.
Your uploads on the free tier can be publicly displayed, distributed, and used as derivative works by Luma across any media channel permanently — free use carries significantly greater IP risk than paid use.
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"During Free Use. The license granted above is expanded to also include the right to publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works of, and distribute Input, in whole or in part, in any media formats and through any media channels, for all purposes set forth in Section 4.2(a). The foregoing license will be perpetual and irrevocable with respect to any Input contained, incorporated, embodied, or otherwise reflected in Output, Usage Data, or Aggregated Data.— Excerpt from Luma AI's Luma AI Terms of Service
(1) REGULATORY FRAMEWORK: This provision engages GDPR Art. 6(1)(a) (consent as lawful basis for public display of personal data in images/videos), Art. 9 (special categories if images reveal health, ethnicity, or other sensitive attributes), and the EU Copyright Directive (2019/790) regarding derivative works. Under CCPA §1798.100, consumers have the right to know about data use purposes — the expanded public display right may not be adequately disclosed. FTC Act Section 5 applies if free users do not clearly understand their uploads may be publicly redistributed. COPPA 16 C.F.R. Part 312 applies if any free users are minors aged 13-17 uploading images. (2)
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This clause establishes that free-tier inputs become subject to broad secondary use rights by the service provider, extending beyond the immediate service delivery to include public dissemination and derivative work creation. The perpetual and irrevocable nature of the license means these rights are retained even after user-generated inputs are incorporated into the service's outputs or data aggregates.
Your uploads on the free tier can be publicly displayed, distributed, and used as derivative works by Luma across any media channel permanently — free use carries significantly greater IP risk than paid use.
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