LinkedIn · LinkedIn Privacy Policy · View original document ↗

Targeted Advertising Using Personal Data

Medium severity Rare · 1 of 325 platforms
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This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational framework for LinkedIn's advertising infrastructure by explicitly authorizing data aggregation across multiple collection mechanisms and sources, and by establishing cross-platform tracking authority that extends beyond LinkedIn's owned properties to partner websites and applications.

Consumer impact (what this means for users)

Under this clause, users' profile data, service activity, browsing history, and inferred attributes are systematically collected and combined to enable targeted advertising delivery. The terms authorize continuous tracking through pixels and ad tags on external websites, meaning advertising data collection extends beyond the LinkedIn platform itself.

How other platforms handle this

Riot Games Medium

We and our third-party partners, including advertising partners, may use the information we collect from you, including information about your gameplay, preferences, and device, to provide you with targeted advertising both within and outside of our Services. We may share data with advertising partn...

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

Threads Medium

We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.

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▸ View Original Clause Language DOCUMENT RECORD
"
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data collected by advertising technologies on and off our Services using pixels, ad tags (e.g., when an advertiser installs a LinkedIn tag on their website), cookies, and other device identifiers; Member-provided information (e.g., profile, contact information, title and industry); Data from your use of our Services (e.g., search history, feed, content you read, who you follow or is following you, connections, groups participation, page visits, videos you watch, clicking on an ad, etc.), including as described in Section 1.3; Information from advertising partners, vendors and publishers; and Information inferred from data described above

— Excerpt from LinkedIn's LinkedIn Privacy Policy

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
LinkedIn Privacy Policy
Entity
LinkedIn
Document last updated
May 5, 2026
Tracking information
First tracked
March 15, 2026
Last verified
April 9, 2026
Record ID
CA-P-000649
Document ID
CA-D-00090
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a6ed56ddfd95f5dcbd9a71f72d858babb9dc7b2ea953fabaf234034f1872f036
Analysis generated
March 15, 2026 11:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: LinkedIn
Document: LinkedIn Privacy Policy
Record ID: CA-P-000649
Captured: 2026-03-15 11:50:43 UTC
SHA-256: a6ed56ddfd95f5dc…
URL: https://conductatlas.com/platform/linkedin/linkedin-privacy-policy/targeted-advertising-using-personal-data/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does LinkedIn's Targeted Advertising Using Personal Data clause do?

The clause establishes the operational framework for LinkedIn's advertising infrastructure by explicitly authorizing data aggregation across multiple collection mechanisms and sources, and by establishing cross-platform tracking authority that extends beyond LinkedIn's owned properties to partner websites and applications.

How does this clause affect you?

Under this clause, users' profile data, service activity, browsing history, and inferred attributes are systematically collected and combined to enable targeted advertising delivery. The terms authorize continuous tracking through pixels and ad tags on external websites, meaning advertising data collection extends beyond the LinkedIn platform itself.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with LinkedIn?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by LinkedIn.