The agreement states that LinkedIn is not liable for fees charged as a result of bot activity, click fraud, fraudulent leads, or other invalid activity, and has no obligation to notify advertisers when such activity occurs. The sole remedy for fees affected by invalid activity or technological issues is a claim for non-transferable ad services credit submitted within 90 days.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that advertisers bear the financial risk of fees generated by invalid activity and that LinkedIn's liability for technological issues is limited to issuing ad credits at its discretion. The provision also confirms that LinkedIn has no contractual obligation to proactively notify advertisers of detected invalid activity.
Under this clause, advertisers agree that fees charged as a result of click fraud, bot activity, or fraudulent leads are their financial responsibility, and that LinkedIn has no obligation to disclose detected invalid activity. The exclusive remedy for such fees is an ad services credit claimed within 90 days, not a monetary refund.
How other platforms handle this
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"LinkedIn has systems in place to attempt to detect and prevent certain forms of automated and fraudulent activity, but no such systems are perfect, and bot activity, click fraud, fraudulent leads, and other third-party invalid activity (collectively, 'Invalid Activity') may occur. You understand and agree that Invalid Activity may affect the Fees you are charged, and that LinkedIn is not liable for such Invalid Activity. LinkedIn may choose to notify you of Invalid Activity in its discretion, but it is not obligated to do so. Additionally, if you wish to dispute any Fees based on Invalid Activity or Technological Issues, your sole and exclusive remedy will be to make a claim for an Ad Services credit within 90 days of the date of that Invalid Activity or Technological Issue, and LinkedIn's exclusive liability is, in its sole discretion, to issue Ad Services credit.Excerpt from LinkedIn's Ads Agreement
(1) REGULATORY LANDSCAPE: This provision engages FTC authority over unfair or deceptive commercial practices in digital advertising, particularly given industry-wide concerns about invalid traffic and ad fraud.
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This provision establishes that advertisers bear the financial risk of fees generated by invalid activity and that LinkedIn's liability for technological issues is limited to issuing ad credits at its discretion. The provision also confirms that LinkedIn has no contractual obligation to proactively notify advertisers of detected invalid activity.
Under this clause, advertisers agree that fees charged as a result of click fraud, bot activity, or fraudulent leads are their financial responsibility, and that LinkedIn has no obligation to disclose detected invalid activity. The exclusive remedy for such fees is an ad services credit claimed within 90 days, not a monetary refund.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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