The policy prohibits using Klaviyo's platform to send unsolicited commercial messages or to engage in harassment, intimidation, or abusive communications directed at individuals or groups.
This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a consent-based messaging standard that applies across all Klaviyo communication channels, including email, SMS, and WhatsApp, and creates an independent AUP violation ground for harassment-related conduct separate from anti-spam law compliance.
Interpretive note: The term 'unsolicited' is not defined in the document, and the standard for what constitutes sufficient solicitation or consent may differ across applicable legal frameworks including TCPA, CAN-SPAM, and GDPR.
Under this clause, all messages sent through Klaviyo must be solicited by the recipient, and the platform may not be used for harassing or abusive communications. The agreement treats unsolicited messaging as an independent AUP violation subject to account enforcement.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;
Send content created in Mailchimp through another service.
"You may not use Klaviyo to send unsolicited messages or engage in harassment, intimidation, or abuse of any individual or group.Excerpt from Klaviyo's Acceptable Use Policy
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes a consent-based messaging standard that applies across all Klaviyo communication channels, including email, SMS, and WhatsApp, and creates an independent AUP violation ground for harassment-related conduct separate from anti-spam law compliance.
Under this clause, all messages sent through Klaviyo must be solicited by the recipient, and the platform may not be used for harassing or abusive communications. The agreement treats unsolicited messaging as an independent AUP violation subject to account enforcement.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.