The policy designates specific industries and content categories as restricted, requiring businesses in those categories to obtain explicit written approval from Klaviyo before using the platform for any messaging campaigns.
This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes categorical platform access conditions that operate independently of general terms of service compliance. Businesses in listed categories that have not obtained prior written approval from Klaviyo may be subject to account suspension or termination regardless of their messaging practices.
Interpretive note: The policy does not state the criteria, process, or timeline for obtaining written approval, nor whether approval is transferable across business entities or account types.
The agreement requires businesses in restricted categories, including cannabis, adult content, payday lending, firearms, and multi-level marketing, to obtain explicit written approval from Klaviyo prior to using the platform. Accounts in these categories operating without documented approval may be subject to suspension under the policy's enforcement provisions.
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"Certain industries and content types require explicit written permission from Klaviyo before using the platform, including but not limited to: adult content, cannabis and CBD products, firearms and ammunition, payday and short-term lending, and multi-level marketing.Excerpt from Klaviyo's Acceptable Use Policy
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This provision establishes categorical platform access conditions that operate independently of general terms of service compliance. Businesses in listed categories that have not obtained prior written approval from Klaviyo may be subject to account suspension or termination regardless of their messaging practices.
The agreement requires businesses in restricted categories, including cannabis, adult content, payday lending, firearms, and multi-level marketing, to obtain explicit written approval from Klaviyo prior to using the platform. Accounts in these categories operating without documented approval may be subject to suspension under the policy's enforcement provisions.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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