This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause extends the spam prohibition beyond mass messaging to individual unsolicited messages, closing the loophole of sending unsolicited content one message at a time.
Recipients are protected from both bulk and individual unsolicited messages sent through Klaviyo's platform.
How other platforms handle this
Send messages in violation of the USA CAN-SPAM Act or any other applicable anti-spam law.
Send content created in Mailchimp through another service.
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
"You may not use our Services to send unsolicited messaging or spam, whether in bulk or not.Excerpt from Klaviyo's Acceptable Use Policy
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This clause extends the spam prohibition beyond mass messaging to individual unsolicited messages, closing the loophole of sending unsolicited content one message at a time.
Recipients are protected from both bulk and individual unsolicited messages sent through Klaviyo's platform.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.