This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause protects the integrity of the opt-out mechanism by barring any action — whether outright blocking or deliberate obscuring — that impairs a recipient's ability to unsubscribe.
Interpretive note: The excerpt is a list item without the surrounding prohibition verb present in this excerpt. The restriction is inferred from placement in a prohibited conduct list. The canonical claim accurately restates the item but cannot confirm the precise framing of the overarching prohibition from this excerpt alone.
Message recipients are protected from having their ability to unsubscribe blocked or hidden by users of Klaviyo's platform.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;
Send content created in Mailchimp through another service.
"Preventing or obfuscating unsubscribe functionalityExcerpt from Klaviyo's Acceptable Use Policy
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This clause protects the integrity of the opt-out mechanism by barring any action — whether outright blocking or deliberate obscuring — that impairs a recipient's ability to unsubscribe.
Message recipients are protected from having their ability to unsubscribe blocked or hidden by users of Klaviyo's platform.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.