This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause enforces a hard stop on continued messaging to individuals who have opted out, protecting the opt-out decision as a binding restriction on the sender.
Interpretive note: The excerpt is a list item without an explicit prohibition verb contained within it. The restriction is inferred from placement in a list of prohibited sending targets. The claim is that unsubscribed individuals are a prohibited recipient category; the precise surrounding prohibition language is not present in this excerpt.
Individuals who have unsubscribed from a messaging program cannot be messaged through Klaviyo by that sender.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;
Send content created in Mailchimp through another service.
"Individuals who have unsubscribed from your messaging program(s).Excerpt from Klaviyo's Acceptable Use Policy
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This clause enforces a hard stop on continued messaging to individuals who have opted out, protecting the opt-out decision as a binding restriction on the sender.
Individuals who have unsubscribed from a messaging program cannot be messaged through Klaviyo by that sender.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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