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The VPPA restricts the commercial use of video rental and purchase information. This provision clarifies Hulu's operational stance on a federally regulated data category, establishing that targeted advertising use of viewing history requires explicit consent rather than occurring by default.
The terms establish that video viewing history is subject to enhanced protection under federal law and will not be used for targeted advertising without affirmative user consent. Users may use the service with the understanding that this specific data category is restricted from automated advertising targeting absent their authorization.
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"We do not sell or share your video viewing history for targeted advertising without your consent as may be required by the federal Video Privacy Protection Act or similar laws.— Excerpt from Hulu's Hulu Privacy Policy
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The VPPA restricts the commercial use of video rental and purchase information. This provision clarifies Hulu's operational stance on a federally regulated data category, establishing that targeted advertising use of viewing history requires explicit consent rather than occurring by default.
The terms establish that video viewing history is subject to enhanced protection under federal law and will not be used for targeted advertising without affirmative user consent. Users may use the service with the understanding that this specific data category is restricted from automated advertising targeting absent their authorization.
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