This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...
Starbucks stores information as reasonably necessary and proportionate to accomplish the purposes identified in this Notice based on criteria such as the length of time we need to provide the services to you, and to meet legal requirements...
In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.
"Where we are processing personal information based on our legitimate interests, we generally will retain such information for a reasonable period of time based on the particular interest...Excerpt from Heap's Privacy Policy
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The clause states: “Where we are processing personal information based on our legitimate interests, we generally will retain such information for a reasonable period of time based on the particular interest...”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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