Provision record
Heap · Heap Privacy Policy · View original document ↗

Processing usage data for interest-based marketing

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

MyFitnessPal Medium

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Notion Medium

if you register a Notion account or associate a Notion account with an email address provisioned by your organization, we may obtain information from third party data enrichment providers to help us to better tailor business-to-business marketing...

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use this information to determine products and services that may be of interest to you for marketing purposes. The processing is necessary for our legitimate interests, namely to inform our direct marketing.

Excerpt from Heap's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Heap Privacy Policy
Entity
Heap
Document last updated
May 5, 2026
Tracking information
First tracked
Last verified
Record ID
CA-P-073164
Document ID
CA-D-00706
Evidence Provenance
Source URL
Wayback Machine
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Heap
Document: Heap Privacy Policy
Record ID: CA-P-073164
Captured: UTC
URL: https://conductatlas.com/platform/heap/heap-privacy-policy/provision/CA-P-073164/processing-usage-data-for-interest-based-marketing/
Accessed: Aug. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Heap's Processing usage data for interest-based marketing clause do?

The clause states: “We may use this information to determine products and services that may be of interest to you for marketing purposes. The processing is necessary for our legitimate interests, namely to inform our direct marketing.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Heap?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Heap.