This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...
In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
"Where we are processing personal information based on your consent, we generally will retain the information until you withdraw your consent, or otherwise for the period of time necessary to fulfill the underlying agreement with you...Excerpt from Heap's Privacy Policy
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The clause states: “Where we are processing personal information based on your consent, we generally will retain the information until you withdraw your consent, or otherwise for the period of time necessary to fulfill the underlying agreement with you...”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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