Provision record
Gusto · Gusto Privacy Policy · View original document ↗

AI development and improvement use of data

High severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

What does Gusto use personal information to do?
Gusto uses personal information to develop and improve its business and Services, including evaluating, operating, and creating new products and features, which may include the use of AI.
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This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause authorizes Gusto to use personal information for broad internal development purposes, including AI-related activities, which extends data use beyond the immediate service delivery context.

Recent Activity

This document changed recently

Medium Jun 1, 2026

The updated Privacy Policy now explicitly states it covers retirement account management (401k, SEP IRA, IRA accounts) and adds Stripe alongside Plaid as a third-party service provider that collects financial institution data. The policy restructures how it describes Gusto's role in different contexts: when Gusto acts as a service provider processing payroll or other data on behalf of employers, when it acts as an employer itself, or when it operates as a co-employer under a professional organization (PEO) arrangement, with separate privacy notices applying in each case. The policy introduces a new commitment that de-identified data will not be re-identified except to verify compliance with applicable law. If you connect a bank account through Stripe, that data will be treated under Stripe's Privacy Policy, which you should review separately.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Your personal information may be used by Gusto for product development, evaluation, and new feature creation, including AI-driven processes.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Notion Medium

Developing new products and services and improving the Services

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Develop and improve our business and Services, including evaluating, operating, and creating new products and features, which may include the use of AI

Excerpt from Gusto's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal

Provision details

Document information
Document
Gusto Privacy Policy
Entity
Gusto
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-038435
Document ID
CA-D-00294
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c4d8f17389d7d8490a863657e4b23ec13d3e6ba6188da2fae2a3bc7f510d2148
Analysis generated
May 10, 2026 11:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Gusto
Document: Gusto Privacy Policy
Record ID: CA-P-038435
Captured: 2026-05-10 11:04:56 UTC
SHA-256: c4d8f17389d7d849…
URL: https://conductatlas.com/platform/gusto/gusto-privacy-policy/provision/CA-P-038435/ai-development-and-improvement-use-of-data/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Gusto's AI development and improvement use of data clause do?

This clause authorizes Gusto to use personal information for broad internal development purposes, including AI-related activities, which extends data use beyond the immediate service delivery context.

How does this clause affect you?

Your personal information may be used by Gusto for product development, evaluation, and new feature creation, including AI-driven processes.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Gusto?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Gusto.