Automated Analysis of User Content for Ads

The updated terms establish that Google provides its services 'as is' without any express or implied warranties, replacing the prior commitment to provide services 'using reasonable skill and care.' This means users cannot rely on contractual warranty protections if services fail or perform poorly. Additionally, the revised language removes the requirement that Google hold a 'reasonable belief' before removing user content; the terms now permit removal if content 'could harm' Google, users, or third parties. The terms also restructure liability limitations, removing prior carve-outs for fraud and negligence while establishing a $200 minimum liability floor, which may limit recovery for damages in certain circumstances.

The updated terms establish that Google will provide its services 'using reasonable skill and care,' a warranty that did not appear in prior language. Under the revised terms, if Google does not meet this quality standard, users are required to notify Google and the parties will attempt to resolve the issue through direct communication. Liability caps increased from $200 to US$500 or 125% of fees paid in the prior 12 months, whichever is greater. The updated terms also add a 'reasonable belief' standard before Google removes user content, requiring Google to reasonably believe content breaches terms, violates law, or could cause harm before removal, except where doing so would cause harm, violate law, or compromise investigations or service integrity.

The updated terms eliminate Google's warranty that services are provided with 'reasonable skill and care' and instead state that services are provided 'as is' without express or implied warranties. Liability is capped at the greater of $200 or fees paid in the preceding 12 months, and Google is no longer liable for losses arising from negligence or fraud. The terms also remove the requirement that Google 'reasonably believe' a violation occurred before removing user content, shifting from a belief-based standard to a direct assertion-based standard. These changes substantially limit the legal remedies available to users in case of service failures, data loss, or content removal disputes.