Provision record
Google · Google Terms of Service · View original document ↗

Automated Analysis of User Content for Ads

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

Does Google customize its services for users by providing recommendations?
“to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Ads Settings)”
Version CA-V-005377, captured July 31, 2026 · live source ↗
Our reading, not the document’s words
Google customizes its services for users by providing recommendations, personalized search results, content, and ads, which users can change or turn off in Ads Settings.
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Users' data is actively used to shape the content and ads they see, meaning their experience is not neutral or uniform.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Users receive a personalized experience by default and have the ability to change or turn off personalized ads through Ads Settings.

How other platforms handle this

Canva

We use information about you, information that we collect from within your account, information that you provide to our customer happiness team, and information about your interactions with the Service to resolve technical issues you experience with the Service.

Uber

We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security...

Kling AI

We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Ads Settings)

Excerpt from Google's Terms of Service

Provision details

Document information
Document
Google Terms of Service
Entity
Google
Date stated by the document
July 30, 2026
As printed in Google’s text (version CA-V-005377), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 6, 2026
Text quoted from version
CA-V-005377, captured July 31, 2026
Record ID
CA-P-017357
Document ID
CA-D-000014
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-005377)
52cc86dd697da086bb54bfe1b600f66a3d6e1fa01959c2f21c770325f077bb0a
Analysis generated
July 9, 2026 17:17 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-005377, captured July 31, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Google
Document: Google Terms of Service
Record ID: CA-P-017357
Version: CA-V-005377
Captured: 2026-07-31 00:08:45 UTC
SHA-256: 52cc86dd697da086…
URL: https://conductatlas.com/platform/google/google-terms-of-service/provision/CA-P-017357/automated-analysis-of-user-content-for-ads/
Accessed: Oct. 24, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Google's Automated Analysis of User Content for Ads clause do?

Users' data is actively used to shape the content and ads they see, meaning their experience is not neutral or uniform.

How does this clause affect you?

Users receive a personalized experience by default and have the ability to change or turn off personalized ads through Ads Settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.