Provision record
Google · Google Terms of Service · View original document ↗

Automated Analysis of User Content for Ads

High severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

Does Google customize its services for users by providing recommendations?
Google customizes its services for users by providing recommendations, personalized search results, content, and ads, which users can change or turn off in Ads Settings.
Can users change or turn off personalized recommendations in Ads Settings?
Google customizes its services for users by providing recommendations, personalized search results, content, and ads, which users can change or turn off in Ads Settings.
Stay ahead of the changes
Track Google and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' data is actively used to shape the content and ads they see, meaning their experience is not neutral or uniform.

Recent Activity

This document changed recently

Medium Apr 19, 2026

The updated terms materially reduce service quality commitments. The revised language replaces Google's prior commitment to provide services using "reasonable skill and care" with an explicit as-is disclaimer stating that services are provided "without any express or implied warranties" unless stated in service-specific terms. The updated terms now explicitly apply to all users whether signed in to a Google account or not, extending their scope. Google also clarifies that its Privacy Policy applies to service use. These changes establish that users have fewer contractual recourse options if services fail to function as expected, except where service-specific additional terms or applicable law provide otherwise.

View change record →

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Users receive a personalized experience by default and have the ability to change or turn off personalized ads through Ads Settings.

How other platforms handle this

Roblox Medium

Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Notion Medium

In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Ads Settings)

Excerpt from Google's Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Google Terms of Service
Entity
Google
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-017357
Document ID
CA-D-00014
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
00124739ddcbdc094de23534a5e6c30ffe56db3ebfaa911ced9a8f92a1462a9f
Analysis generated
July 9, 2026 17:17 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Terms of Service
Record ID: CA-P-017357
Captured: 2026-07-09 17:17:50 UTC
SHA-256: 00124739ddcbdc09…
URL: https://conductatlas.com/platform/google/google-terms-of-service/provision/CA-P-017357/automated-analysis-of-user-content-for-ads/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does Google's Automated Analysis of User Content for Ads clause do?

Users' data is actively used to shape the content and ads they see, meaning their experience is not neutral or uniform.

How does this clause affect you?

Users receive a personalized experience by default and have the ability to change or turn off personalized ads through Ads Settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.