The document states that Google may collect data on how GTM is used, including which tags are deployed and how, and may use that data for service improvement, maintenance, protection, and development, with a stated commitment not to share it with other Google products without user consent.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses that Google collects operational and tag deployment data from GTM users, but includes a specific limitation that this data will not be shared with other Google products without consent, which is a notable carve-out relative to typical cross-product data sharing terms.
Interpretive note: The provision does not specify what mechanism or form of consent is required before cross-product data sharing, creating ambiguity about how this limitation is operationally enforced.
The agreement establishes that Google collects data on GTM usage and tag deployment patterns, and commits that this specific dataset will not be shared across other Google products without the user's consent.
Cross-platform context
See how other platforms handle Google Data Collection on Service Usage and similar clauses.
Compare across platforms →"We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy, but we will not share this data with any other Google product without Your consent.Excerpt from Google's Tag Manager Terms of Service
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 13 and 14 transparency obligations regarding the purposes and legal basis for Google's own data collection from GTM users.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision discloses that Google collects operational and tag deployment data from GTM users, but includes a specific limitation that this data will not be shared with other Google products without consent, which is a notable carve-out relative to typical cross-product data sharing terms.
The agreement establishes that Google collects data on GTM usage and tag deployment patterns, and commits that this specific dataset will not be shared across other Google products without the user's consent.
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