This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The license is narrowly scoped: the Customer cannot transfer or sublicense rights to others, and the license exists only for the Agreement's term, limiting how the Customer can deploy or share access to the Services.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →The reader receives only a non-exclusive, non-transferable, non-sublicensable right to use the Services within their own Customer Applications, and only for the duration of the Agreement.
How other platforms handle this
We grant you a non-transferable, non-exclusive license to use the App on your device subject to this Agreement. We reserve all other rights.
This right cannot be passed on or transferred to any other person and, if you have a Subscription, will also be subject to the conditions of your Subscription.
You hereby grant ActiveCampaign a nonexclusive, royalty-free, worldwide, fully-paid, and sub-licensable license to use your name and any of your trade names, trademarks, logos and other proprietary marks or words pursuant to this Section.
"Subject to the Agreement's terms, during the Term, Google grants to Customer a non-exclusive, non-transferable, non-sublicensable, license to use the Services in Customer Application(s).Excerpt from Google Maps's Platform Terms of Service
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The license is narrowly scoped: the Customer cannot transfer or sublicense rights to others, and the license exists only for the Agreement's term, limiting how the Customer can deploy or share access to the Services.
The reader receives only a non-exclusive, non-transferable, non-sublicensable right to use the Services within their own Customer Applications, and only for the duration of the Agreement.
ConductAtlas has identified this type of provision across 256 platforms. See the full comparison.
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