This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope and conditions under which customers may legally use the Maps APIs. The enumerated restrictions on exclusivity, sublicensing, and transferability define the permitted scope of use and establish that Google retains ownership and control of the underlying APIs and content.
Customers are authorized to use the Maps APIs and display Content only within the documented purposes and in accordance with the stated limitations. Users cannot sublicense, transfer, or grant exclusive rights to the APIs, which restricts how the service can be deployed in multi-party or resale arrangements.
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"License Grant. Subject to these Terms, Google grants Customer a limited, non-exclusive, non-sublicensable, non-transferable, royalty-free license during the Term to: (a) access and use the Maps API(s) solely for the purposes described in the Maps APIs Documentation; and (b) display the Content as permitted under these Terms.— Excerpt from Google Maps's Google Maps Platform Terms of Service
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This provision establishes the scope and conditions under which customers may legally use the Maps APIs. The enumerated restrictions on exclusivity, sublicensing, and transferability define the permitted scope of use and establish that Google retains ownership and control of the underlying APIs and content.
Customers are authorized to use the Maps APIs and display Content only within the documented purposes and in accordance with the stated limitations. Users cannot sublicense, transfer, or grant exclusive rights to the APIs, which restricts how the service can be deployed in multi-party or resale arrangements.
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