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The clause establishes operational constraints on how customers may handle Content retrieved through the platform, distinguishing between prohibited storage practices and a narrowly-defined exception for temporary performance optimization. This specification directly controls the technical architecture customers may implement when integrating Maps services.
Customers are restricted from building independent caches or databases of Maps Content, though they may implement temporary local caching solely to reduce latency, provided the cached Content remains current, secure, and cannot be used independently of the Maps platform. Attempts to circumvent these restrictions through data manipulation or aggregation are contractually prohibited.
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"Customer will not pre-fetch, cache, index, or store any Content, except that Customer may store: (i) limited amounts of Content for the sole purpose of improving the performance of the Customer Application due to network latency, and only if Customer does so temporarily, securely, and in a manner that (a) does not permit use of the Content outside of the Services, (b) is accompanied by reasonable efforts to keep the Content up to date, and (c) does not manipulate or aggregate Content to evade the restrictions in these Terms.— Excerpt from Google Maps's Google Maps Platform Terms of Service
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The clause establishes operational constraints on how customers may handle Content retrieved through the platform, distinguishing between prohibited storage practices and a narrowly-defined exception for temporary performance optimization. This specification directly controls the technical architecture customers may implement when integrating Maps services.
Customers are restricted from building independent caches or databases of Maps Content, though they may implement temporary local caching solely to reduce latency, provided the cached Content remains current, secure, and cannot be used independently of the Maps platform. Attempts to circumvent these restrictions through data manipulation or aggregation are contractually prohibited.
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