This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
It establishes that in the absence of user action, chat data is retained for 18 months, and it defines the exact alternative retention periods available to users.
The updated privacy notice establishes that Google collects data from third-party services you connect to Gemini, including Model Context Protocol server tools, and that such connections are not monitored or secured by Google. The notice explicitly states that choosing to connect third-party apps may expose your data, passwords, devices, and accounts to unauthorized access. The revised terms also clarify that you can use temporary chats, which are not retained for AI improvement purposes with human reviewer assistance. You can manage connected app permissions through Gemini Spark settings.
View change record →The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →Your chat data will be retained for 18 months unless you actively change the auto-delete setting to one of the three available alternatives.
How other platforms handle this
We keep the personal data we collect in line with our internal data retention policies for as long as you use our services or as long as is necessary to: (i) fulfil the purpose(s) for which we collected the personal data; (ii) provide and secure our products and services; (iii) resolve disputes...
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information...
Mistral AI shall retain the Customer Exportable Data and Assets for a period of thirty (30) days from the earlier between (a) the expiration of the Transitional Period or (b) Customer's notification under Section 2.2.2 (b) of these Additional Terms.
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"You can change your auto-delete setting in Gemini Apps Activity from the default of 18 months to 3 months, 36 months, or indefinite.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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It establishes that in the absence of user action, chat data is retained for 18 months, and it defines the exact alternative retention periods available to users.
Your chat data will be retained for 18 months unless you actively change the auto-delete setting to one of the three available alternatives.
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