This analysis describes what Google Cloud's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms authorize Google Cloud to impose full-month billing charges if it determines a customer engaged in bad-faith dealing, dishonesty, or attempted to avoid fees or circumvent usage limits, and to charge for all end-user accounts active during that month regardless of whether any were later disabled. The revised policy also permits immediate service suspension if Google reasonably determines a customer using a delayed payment method poses a non-payment risk, without requiring actual late payment or cure time. Additionally, Google may now terminate the agreement immediately if it reasonably determines a customer's material breach is incapable of being cured, eliminating the previous 30-day cure period. Customers using bank transfers or similar delayed authorization payment methods should review their account practices for any activity Google might classify as 'Customer Malfeasance' under the new definition.
View change record →How other platforms handle this
These Terms may not be assigned or transferred by you except with our prior written consent.
These Terms and the licenses granted hereunder may be assigned by the Company but may not be assigned by you without the prior express written consent of the Company.
You may not assign, transfer or sublicense all or any of your rights or obligations under these Terms without Datadog's express prior written consent.
"Neither party may assign any part of this Agreement without the written consent of the other, except to an Affiliate where (a) the assignee has agreed in writing to be bound by the terms of this Agreement, and (b) the assigning party has notified the other party of the assignment.Excerpt from Google Cloud's Terms
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “Neither party may assign any part of this Agreement without the written consent of the other, except to an Affiliate where (a) the assignee has agreed in writing to be bound by the terms of this Agreement, and (b) the assigning party has notified the other party of the assignment.”
ConductAtlas has identified this type of provision across 297 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Cloud.