Google uses data collected from Google Cloud users to improve its services and develop new products, and may use it to personalize content and, where applicable, advertising.
This analysis describes what Google Cloud's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The inclusion of product development and tailored content as stated purposes means usage data collected through Google Cloud may inform broader Google product decisions and, in some contexts, advertising personalization.
Interpretive note: The precise scope of product improvement and tailored content processing as applied to Google Cloud enterprise account holders versus individual direct users is not fully distinguished in this notice; the Cloud Data Processing Addendum may provide additional limits for Customer Data contexts.
Usage and diagnostic data collected from direct Google Cloud account holders may be used for Google-wide product improvement and, depending on account settings, for content personalization, meaning your platform behavior may contribute to Google's broader product and advertising systems.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
It also means we are unable to provide any information about messages in your Revolut Messenger even if you ask us for it.
"We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content, such as more relevant search results and ads.Excerpt from Google Cloud's Privacy
REGULATORY LANDSCAPE: This provision engages GDPR's purpose limitation principle (Article 5(1)(b)), which requires that data not be processed for purposes incompatible with the original collection purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The inclusion of product development and tailored content as stated purposes means usage data collected through Google Cloud may inform broader Google product decisions and, in some contexts, advertising personalization.
Usage and diagnostic data collected from direct Google Cloud account holders may be used for Google-wide product improvement and, depending on account settings, for content personalization, meaning your platform behavior may contribute to Google's broader product and advertising systems.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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