The policy prohibits ads that promote or facilitate self-harm or suicide from running on Google Ads platforms.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a safety-based content restriction that applies to ad creative and linked landing pages, with violations resulting in ad disapproval. Advertisers in health, wellness, and mental health sectors should assess campaigns against this restriction.
Interpretive note: The boundary between permissible mental health service advertising and content that facilitates self-harm may require case-by-case platform evaluation.
Under this provision, ads that promote or facilitate self-harm or suicide will be disapproved. Advertisers in adjacent health or wellness categories should ensure their creative and landing page content does not meet this threshold.
How other platforms handle this
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"We don't allow ads that promote or facilitate self-harm or suicide.Excerpt from Google Ads's Prohibited Content Policy
1) REGULATORY LANDSCAPE: This provision engages FTC Act consumer protection standards and may interact with platform liability considerations under Section 230 in the U.S.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes a safety-based content restriction that applies to ad creative and linked landing pages, with violations resulting in ad disapproval. Advertisers in health, wellness, and mental health sectors should assess campaigns against this restriction.
Under this provision, ads that promote or facilitate self-harm or suicide will be disapproved. Advertisers in adjacent health or wellness categories should ensure their creative and landing page content does not meet this threshold.
ConductAtlas has identified this type of provision across 142 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.