This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.
Interpretive note: The excerpt ends with an ellipsis, indicating additional protected characteristics exist in the full policy that are not reproduced here. The canonical claim reflects only those explicitly quoted.
Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.
How other platforms handle this
We don't allow Content that includes negative comments about identifiable individuals outside of this group.
User Content may not: be unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory or fraudulent
Promotions cannot be sweepstakes, trade-in offers, or advertise discounts on free products
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"Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality...— Excerpt from Google Ads's Google Ads Prohibited Content Policy
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This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.
Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.
ConductAtlas has identified this type of provision across 243 platforms. See the full comparison.
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