“Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality...”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.
Interpretive note: The excerpt ends with an ellipsis, indicating additional protected characteristics exist in the full policy that are not reproduced here. The canonical claim reflects only those explicitly quoted.
Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.
How other platforms handle this
Third-party contextual advertising may also be permitted in limited cases provided that the services have publicly documented practices and policies for Kids Category apps that include human review of ad creatives...
Restricted transactions as defined in Federal Reserve Regulation GG are prohibited from being processed through your Venmo account or your relationship with PayPal.
Unfair, predatory or deceptive practices: investment opportunities or other services that promise high rewards; sale or resale of a service without added benefit to the buyer
"Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality...Excerpt from Google Ads's Prohibited Content Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This prohibition bars a broad range of discriminatory and hateful advertising content, covering multiple protected characteristics and three distinct forms of harmful expression.
Readers who place ads must not include content that incites hatred against, promotes discrimination of, or disparages individuals or groups on the basis of the listed protected characteristics.
ConductAtlas has identified this type of provision across 246 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.