This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause imposes both a disclosure obligation and a compliance obligation on Google Ads for cross-border transfers subject to European Data Protection Legislation, ensuring transfers are not made without a lawful mechanism.
Interpretive note: The excerpt references SCCs or an Alternative Transfer Solution as the relevant mechanisms but does not define them within this excerpt. The canonical claim uses the excerpt's own term 'relevant solution' rather than specifying those mechanisms, which are not fully quoted here. Confidence is medium because the excerpt implies a constrained set of permissible solutions that are not fully reproduced.
When Customer Personal Data is subject to a Restricted European Transfer, the Customer is entitled to be informed of the applicable transfer solution, and Google Ads must ensure the transfer complies with it.
How other platforms handle this
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
For countries without an adequacy decision, we transfer, in accordance with Article 46 of the GDPR, personal information to recipients that have entered into the approved form of transfer contract (SCCs)...
we also transfer personal information to all other countries in which Adobe or its affiliates, providers, and partners operate. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place...
"If Customer Personal Data is transferred to any other country, and European Data Protection Legislation applies to the transfers... Google will inform Customer of the relevant solution and ensure that such Restricted European Transfers are made in accordance with that solutionExcerpt from Google Ads's Data Processing Terms
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The clause imposes both a disclosure obligation and a compliance obligation on Google Ads for cross-border transfers subject to European Data Protection Legislation, ensuring transfers are not made without a lawful mechanism.
When Customer Personal Data is subject to a Restricted European Transfer, the Customer is entitled to be informed of the applicable transfer solution, and Google Ads must ensure the transfer complies with it.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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