“If Customer Personal Data is transferred to any other country, and European Data Protection Legislation applies to the transfers (“ Restricted European Transfers ”), then: (a) if Google has adopted an Alternative Transfer Solution for any Restricted European Transfers, then Google will inform Customer of the relevant solution and ensure that such Restricted European Transfers are made in accordance with that solution”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause imposes both a disclosure obligation and a compliance obligation on Google Ads for cross-border transfers subject to European Data Protection Legislation, ensuring transfers are not made without a lawful mechanism.
Interpretive note: The excerpt references SCCs or an Alternative Transfer Solution as the relevant mechanisms but does not define them within this excerpt. The canonical claim uses the excerpt's own term 'relevant solution' rather than specifying those mechanisms, which are not fully quoted here. Confidence is medium because the excerpt implies a constrained set of permissible solutions that are not fully reproduced.
When Customer Personal Data is subject to a Restricted European Transfer, the Customer is entitled to be informed of the applicable transfer solution, and Google Ads must ensure the transfer complies with it.
How other platforms handle this
Whenever we transfer your personal data to third parties located in other countries, we will ensure that these companies comply with applicable data protection laws and we will take all measures that are reasonably necessary to ensure the existence of adequate safeguards...
If any portion of ActiveCampaign is sold, Contact Data may be part of the business assets we transfer. Contact Data also may be disclosed if ActiveCampaign is considering or completes the financing, securitization, insuring, sale, assignment or other transfer...
We may share or transfer your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition...
"If Customer Personal Data is transferred to any other country, and European Data Protection Legislation applies to the transfers (“ Restricted European Transfers ”), then: (a) if Google has adopted an Alternative Transfer Solution for any Restricted European Transfers, then Google will inform Customer of the relevant solution and ensure that such Restricted European Transfers are made in accordance with that solutionExcerpt from Google Ads's Data Processing Terms
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause imposes both a disclosure obligation and a compliance obligation on Google Ads for cross-border transfers subject to European Data Protection Legislation, ensuring transfers are not made without a lawful mechanism.
When Customer Personal Data is subject to a Restricted European Transfer, the Customer is entitled to be informed of the applicable transfer solution, and Google Ads must ensure the transfer complies with it.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.