This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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Where specific retention periods are required by law, we comply with those timeframes; otherwise, we apply the criteria above to determine how long to retain the information.
We shall promptly destroy personal information without delay when the retention period has expired or when the purpose of processing has been achieved, and the personal information is no longer necessary.
each Party will, upon written request, return or destroy all Confidential Information of the other Party in its possession or control.
"Google will keep appropriate documentation of its processing activities as required by Applicable Data Protection Legislation.Excerpt from Google Ads's Data Processing Terms
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The clause states: “Google will keep appropriate documentation of its processing activities as required by Applicable Data Protection Legislation.”
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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