This provision explicitly excludes from the scope of these Data Processing Terms any personal data processed in connection with Additional Products integrated with the Processor Services, meaning that separate terms govern data handling for those integrated products.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This carve-out means that when Customer uses third-party or other Google products integrated with Google Ads, personal data transmitted to or from those products is not protected by these DPT terms, and Customers must independently assess the data processing terms governing each Additional Product.
Under this provision, the data protection obligations established in these terms do not extend to personal data processed by Additional Products that interoperate with Google Ads, requiring Customers to review and rely on separate terms for each integrated third-party or Google product.
Cross-platform context
See how other platforms handle Additional Products Data Processing Carve-Out and similar clauses.
Compare across platforms →"If Customer uses any Additional Product, the Processor Services may allow that Additional Product to access Customer Personal Data as required for the interoperation of the Additional Product with the Processor Services. For clarity, these Data Processing Terms do not apply to the processing of personal data in connection with the provision of any Additional Product used by Customer, including personal data transmitted to or from that Additional Product.Excerpt from Google Ads's Data Processing Terms
REGULATORY LANDSCAPE: This carve-out engages GDPR Article 28 and the principle that all processing of personal data by a processor on behalf of a controller must be governed by a contract.
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This carve-out means that when Customer uses third-party or other Google products integrated with Google Ads, personal data transmitted to or from those products is not protected by these DPT terms, and Customers must independently assess the data processing terms governing each Additional Product.
Under this provision, the data protection obligations established in these terms do not extend to personal data processed by Additional Products that interoperate with Google Ads, requiring Customers to review and rely on separate terms for each integrated third-party or Google product.
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