Google may unilaterally amend these Data Processing Terms under specified conditions, including regulatory compliance and non-material changes, with 30 days advance notice required; Customer's sole remedy for objecting to a change is terminating the Agreement within 90 days of notification.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants Google the authority to modify these terms unilaterally under defined conditions, with Customer's only contractual remedy being Agreement termination, and delegates to Google the determination of whether a change has a 'material adverse impact' on Customer's rights.
Interpretive note: The determination of whether a change has a 'material adverse impact on Customer's rights' is made by Google under Section 15.2(d)(iii), and the enforceability of this self-assessment standard may vary by jurisdiction.
Under this provision, Google may modify these Data Processing Terms under specified conditions with at least 30 days advance notice; if Customer objects, the only available contractual remedy is terminating the Agreement within 90 days of being notified of the change.
Cross-platform context
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Compare across platforms →"Google may change these Data Processing Terms if the change: (a) is expressly permitted by these Data Processing Terms, including as described in Section 15.1 (Changes to URLs); (b) reflects a change in the name or form of a legal entity; (c) is required to comply with applicable law, applicable regulation, a court order or guidance issued by a governmental regulator or agency, or reflects Google's adoption of an Alternative Transfer Solution; or (d) does not: (i) result in a degradation of the overall security of the Processor Services; (ii) expand the scope of, or remove any restrictions on, Google's processing of Customer Personal Data; and (iii) otherwise have a material adverse impact on Customer's rights under these Data Processing Terms, as reasonably determined by Google. If Google intends to change these Data Processing Terms under Section 15.2(c) or (d), Google will inform Customer at least 30 days before the change will take effect. If Customer objects to any such change, Customer may immediately terminate the Agreement for convenience by giving written notice to Google within 90 days of being informed by Google of the change.Excerpt from Google Ads's Data Processing Terms
REGULATORY LANDSCAPE: Unilateral amendment clauses in processor agreements may require evaluation under GDPR Article 28, which requires that processor contracts reflect the agreed processing terms.
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This provision grants Google the authority to modify these terms unilaterally under defined conditions, with Customer's only contractual remedy being Agreement termination, and delegates to Google the determination of whether a change has a 'material adverse impact' on Customer's rights.
Under this provision, Google may modify these Data Processing Terms under specified conditions with at least 30 days advance notice; if Customer objects, the only available contractual remedy is terminating the Agreement within 90 days of being notified of the change.
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