This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Designating Google Ads as a processor means it must act only on Customer instructions and cannot determine the purposes of processing independently, with distinct legal consequences under data protection law.
Interpretive note: The excerpt also designates the Customer's role, which is recorded in omitted_material as an independent proposition.
Google Ads is bound to process Customer Personal Data only as a processor acting on Customer instructions, not as an independent controller.
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"Google is a processor of Customer Personal Data; (c) Customer is a controller or processor, as applicable, of Customer Personal DataExcerpt from Google Ads's Data Processing Terms
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Designating Google Ads as a processor means it must act only on Customer instructions and cannot determine the purposes of processing independently, with distinct legal consequences under data protection law.
Google Ads is bound to process Customer Personal Data only as a processor acting on Customer instructions, not as an independent controller.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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