This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause sets a firm maximum retention period for Customer Personal Data while preserving a legal-obligation exception, giving customers a concrete deadline for data deletion.
Interpretive note: The clause carries two related but independent timing obligations: a best-efforts promptness standard and an absolute 180-day cap. The canonical claim states both as they are inseparable aspects of the single deletion obligation.
Customer Personal Data will be deleted within 180 days, subject only to a legal storage requirement exception.
How other platforms handle this
If you decide to delete your Profile, it will no longer be visible to other Grindr users and your personal information will generally be deleted within 28 days.
If you delete your account, we aim to delete your personal information from our servers within 30 days.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
"Google will delete such Customer Personal Data from its systems as soon as reasonably practicable and within a maximum period of 180 days, unless applicable laws require storage.Excerpt from Google Ads's Data Processing Terms
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The clause sets a firm maximum retention period for Customer Personal Data while preserving a legal-obligation exception, giving customers a concrete deadline for data deletion.
Customer Personal Data will be deleted within 180 days, subject only to a legal storage requirement exception.
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
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