This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause constrains Google Ads to processing Customer Personal Data solely within the boundaries set by the Customer's instructions and applicable law, limiting unilateral use.
Interpretive note: The excerpt contains multiple independent permitted processing purposes beyond the primary proposition; these are recorded in omitted_material.
Personal data may only be processed by Google Ads within the scope of what the Customer has instructed and what applicable law permits.
How other platforms handle this
Such legal bases may include: the legitimate interest of the controller or third parties; for compliance with a legal or regulatory obligation by the data controller; for the execution of a contract; for regular exercise of rights in court...
combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.
As permitted by law, we may combine information that we collect from you through the Services with information that we obtain from such other parties and information derived from other products or Services we provide.
"Customer instructs Google to process Customer Personal Data only in accordance with applicable law: (a) to provide the Processor Services and any related technical support; (b) as further specified via Customer's use of the Processor Services...Excerpt from Google Ads's Data Processing Terms
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The clause constrains Google Ads to processing Customer Personal Data solely within the boundaries set by the Customer's instructions and applicable law, limiting unilateral use.
Personal data may only be processed by Google Ads within the scope of what the Customer has instructed and what applicable law permits.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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