Any photos, reviews, or other content you post on GOAT can be used by GOAT and its sublicensees worldwide, forever, for free, in a wide range of ways including selling and distributing that content.
This analysis describes what GOAT's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This license is broad and permanent; even if you delete your account, GOAT may retain rights to content you previously posted, including product photos and reviews.
Interpretive note: The practical scope of the license for EU users may be constrained by GDPR, and the interaction between content deletion and the perpetual license grant is not explicitly addressed in the document.
Photos you upload of your sneakers, written reviews, and other content you contribute to GOAT may be used commercially by GOAT or its partners indefinitely and without additional compensation to you.
How other platforms handle this
By submitting content to any TransUnion website or service, you grant TransUnion a royalty-free, worldwide, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.
By submitting content to Ford, you grant Ford a royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.
By submitting User Content through the Services, you grant 23andMe a royalty-free, worldwide, perpetual, irrevocable, non-exclusive, transferable license to use, reproduce, modify, perform, display, distribute, or otherwise disclose to third parties any such material for any purpose.
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"By making available any User Content through the Service, you hereby grant to GOAT a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, view, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such User Content only on, through or by means of the Service.— Excerpt from GOAT's GOAT Terms of Use
REGULATORY LANDSCAPE: The breadth of this license engages GDPR Article 6 for EU users, as the commercial use of user-submitted content containing personal data requires a valid legal basis; consent to broad perpetual licensing in standard terms may face scrutiny under GDPR's requirements for freely given, specific, and informed consent. The CCPA grants California residents the right to know how their personal information is used, which could extend to content containing personal data. Copyright law in various jurisdictions governs the user's underlying rights in submitted content. GOVERNANCE EXPOSURE: Medium. The license is explicitly limited to use 'on, through or by means of the Service,' which provides some scope limitation compared to fully unrestricted licenses. However, the perpetual, irrevocable, and sublicensable nature of the grant means users cannot effectively retract permission after submission. JURISDICTION FLAGS: EU users may have GDPR-based rights to withdraw consent for data processing embedded in content, though the interaction between GDPR consent withdrawal and a contractual IP license is legally complex and unsettled. UK users have similar protections under UK GDPR. Minors who post content may have additional protections under COPPA (for users under 13) or state minor consent laws. CONTRACT AND VENDOR IMPLICATIONS: Any sublicensing of user content to third-party partners or marketing vendors should be evaluated for consistency with GOAT's privacy policy and applicable data protection obligations. The transferable and sublicensable nature of the license means user content could potentially be used by entities not directly known to the user. COMPLIANCE CONSIDERATIONS: Privacy and legal teams should assess whether the perpetual license grant constitutes processing of personal data under GDPR and CCPA and, if so, whether appropriate disclosure and legal basis documentation is in place. The terms should be reviewed to confirm whether users can effectively delete or retract submitted content and whether that deletion has any practical effect on the license grant.
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This license is broad and permanent; even if you delete your account, GOAT may retain rights to content you previously posted, including product photos and reviews.
Photos you upload of your sneakers, written reviews, and other content you contribute to GOAT may be used commercially by GOAT or its partners indefinitely and without additional compensation to you.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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