General Motors · GM Privacy Statement · View original document ↗

Sale of identifiers to advertising and financial partners

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
Share 𝕏 Share in Share 🔒 PDF
Recent governance activity General Motors recorded 2 documented changes in the last 30 days.
Start monitoring updates
Monitor governance changes for General Motors Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Identifiers, digital activity data, and vehicle identification numbers may flow to advertising networks and financial institutions through General Motors' business and marketing arrangements, enabling tracking and targeting across contexts.

Recent Activity

This document changed recently

Medium Jun 18, 2026

The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.

View change record →

Consumer impact (what this means for users)

Your identifiers, digital activity information, and vehicle VIN may be shared with General Motors' business and marketing partners, which can include third-party advertising networks, GM dealers, and financial institutions that offer co-branded credit cards.

How other platforms handle this

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

Webull Medium

disclosure is required by a third-party to complete a transaction initiated by the user

See all platforms with this clause type →

Monitoring

General Motors has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Get Monitor Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
Identifiers, Digital Activity Information, and VIN may be disclosed to companies with which GM enters into business or marketing arrangements, such as third-party advertising networks, GM dealers, and financial institutions that GM works with to offer co-branded credit cards.

— Excerpt from General Motors's GM Privacy Statement

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
GM Privacy Statement
Entity
General Motors
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-052589
Document ID
CA-D-00615
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1aadaf983854ba12c04ee6971f292dd73de91df0db3ac8d30fd0ad5fcc9309da
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: General Motors
Document: GM Privacy Statement
Record ID: CA-P-052589
Captured: 2026-07-09 09:29:04 UTC
SHA-256: 1aadaf983854ba12…
URL: https://conductatlas.com/platform/general-motors/gm-privacy-statement/provision/CA-P-052589/sale-of-identifiers-to-advertising-and-financial-partners/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Get Compliance

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does General Motors's Sale of identifiers to advertising and financial partners clause do?

Identifiers, digital activity data, and vehicle identification numbers may flow to advertising networks and financial institutions through General Motors' business and marketing arrangements, enabling tracking and targeting across contexts.

How does this clause affect you?

Your identifiers, digital activity information, and vehicle VIN may be shared with General Motors' business and marketing partners, which can include third-party advertising networks, GM dealers, and financial institutions that offer co-branded credit cards.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with General Motors?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by General Motors.