GM keeps your personal data for as long as it considers necessary for business, legal, and service purposes, without specifying fixed retention periods for most data types.
This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Open-ended retention language means that sensitive data including vehicle location history and driving behavior may be held indefinitely, increasing the risk of exposure and limiting consumers' practical ability to have data deleted.
Interpretive note: The verbatim retention clause was not available in the truncated document; language is inferred from the policy's general data retention disclosures and standard automotive privacy policy structures.
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
View change record →Without specific retention timelines for telematics, location, and biometric data, your personal information including driving history may be retained for extended periods; submitting a deletion request is the primary mechanism for limiting retention.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain your personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.Excerpt from General Motors's GM Privacy Statement
REGULATORY LANDSCAPE: Indefinite or open-ended retention language engages CCPA/CPRA, which requires reasonable retention periods proportionate to the purposes for which data was collected (CPRA Section 1798.100(a)(3)).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Open-ended retention language means that sensitive data including vehicle location history and driving behavior may be held indefinitely, increasing the risk of exposure and limiting consumers' practical ability to have data deleted.
Without specific retention timelines for telematics, location, and biometric data, your personal information including driving history may be retained for extended periods; submitting a deletion request is the primary mechanism for limiting retention.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by General Motors.