California residents have specific legal rights to see, delete, correct, and opt out of the sale of their data, and GM states it will not discriminate against you for exercising these rights.
This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights give California consumers meaningful control over a wide range of data GM holds about them, including vehicle location, driving behavior, and biometric data — but these rights must be actively exercised by submitting a request.
Interpretive note: The verbatim text of the California rights section was not available in the truncated document; rights enumerated are inferred from standard CCPA/CPRA compliance language and the document's disclosed California-specific section.
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
View change record →California residents can exercise six distinct privacy rights under this policy, including deletion and opt-out of data sale, but must proactively submit requests through GM's privacy portal; these rights do not apply automatically and require individual action.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"If you are a California resident, you have certain rights under California law, including the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of your personal information, the right to limit the use and disclosure of sensitive personal information, and the right to non-discrimination for exercising your privacy rights.Excerpt from General Motors's GM Privacy Statement
REGULATORY LANDSCAPE: This provision implements rights required under CCPA as amended by CPRA (California Civil Code Section 1798.100 et seq.), enforced by the California Privacy Protection Agency and California AG.
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These rights give California consumers meaningful control over a wide range of data GM holds about them, including vehicle location, driving behavior, and biometric data — but these rights must be actively exercised by submitting a request.
California residents can exercise six distinct privacy rights under this policy, including deletion and opt-out of data sale, but must proactively submit requests through GM's privacy portal; these rights do not apply automatically and require individual action.
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