GM shares your personal data with its dealer network and affiliated companies, which means your information can be used for marketing by parties beyond GM itself.
This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing data with hundreds of independent dealers and affiliates multiplies the number of organizations that hold your personal information and may contact you for marketing, with limited ability to track or control downstream use.
Interpretive note: The full text of the dealer sharing provision was not available in the truncated document; scope and opt-out mechanism inferred from standard GM privacy policy structure and disclosed data sharing categories.
Your personal data shared with GM dealers may be used by those dealers for their own marketing purposes, meaning you could receive communications from dealers independently of GM with limited recourse unless you opt out at each dealer separately.
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"We may share your personal information with our dealers, authorized GM service and repair facilities, and our affiliates and subsidiaries for purposes including marketing, service, and vehicle-related communications.— Excerpt from General Motors's GM Privacy Statement
REGULATORY LANDSCAPE: Data sharing with dealers and affiliates engages CCPA/CPRA disclosure requirements and may require individual dealer-level opt-out mechanisms if dealers use the data for their own marketing purposes. The Driver's Privacy Protection Act (DPPA) restricts certain uses of motor vehicle records by dealers and may apply to data shared in connection with vehicle ownership. FTC rules on pre-texting and customer list practices may also apply depending on the nature of the shared data. GOVERNANCE EXPOSURE: Medium. The policy's broad authorization of dealer data sharing creates a diffuse data ecosystem that is difficult to audit and control. Individual dealers as independent businesses may not be subject to the same privacy governance standards as GM, creating potential for inconsistent consumer experience and regulatory exposure. JURISDICTION FLAGS: California CCPA/CPRA requires disclosure of the categories of third parties to whom data is shared or sold, including dealers. States with dealer-specific data protection requirements or consumer protection statutes may impose additional obligations. The DPPA applies nationally to motor vehicle record data shared with dealers. CONTRACT AND VENDOR IMPLICATIONS: Dealer data sharing agreements should include provisions restricting onward use of consumer data to purposes disclosed in GM's privacy policy. Without such contractual controls, dealer use of shared data may not be covered by GM's privacy representations, creating potential FTC or State AG exposure for misrepresentation. COMPLIANCE CONSIDERATIONS: Compliance teams should map data flows to dealers and confirm that contractual data use restrictions are in place and auditable. Consumer-facing opt-out mechanisms should make clear whether opting out of GM data sharing also covers dealer data use. Annual CCPA category disclosures should accurately reflect dealer sharing.
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Sharing data with hundreds of independent dealers and affiliates multiplies the number of organizations that hold your personal information and may contact you for marketing, with limited ability to track or control downstream use.
Your personal data shared with GM dealers may be used by those dealers for their own marketing purposes, meaning you could receive communications from dealers independently of GM with limited recourse unless you opt out at each dealer separately.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by General Motors.