GM shares your personal data with its dealer network and affiliated companies, which means your information can be used for marketing by parties beyond GM itself.
This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing data with hundreds of independent dealers and affiliates multiplies the number of organizations that hold your personal information and may contact you for marketing, with limited ability to track or control downstream use.
Interpretive note: The full text of the dealer sharing provision was not available in the truncated document; scope and opt-out mechanism inferred from standard GM privacy policy structure and disclosed data sharing categories.
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
View change record →Your personal data shared with GM dealers may be used by those dealers for their own marketing purposes, meaning you could receive communications from dealers independently of GM with limited recourse unless you opt out at each dealer separately.
How other platforms handle this
To support us in providing, integrating, promoting, and improving the Services, we may share personal information within our corporate family of companies that are related by common ownership or control.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We may share your personal information with our dealers, authorized GM service and repair facilities, and our affiliates and subsidiaries for purposes including marketing, service, and vehicle-related communications.Excerpt from General Motors's GM Privacy Statement
REGULATORY LANDSCAPE: Data sharing with dealers and affiliates engages CCPA/CPRA disclosure requirements and may require individual dealer-level opt-out mechanisms if dealers use the data for their own marketing purposes.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Sharing data with hundreds of independent dealers and affiliates multiplies the number of organizations that hold your personal information and may contact you for marketing, with limited ability to track or control downstream use.
Your personal data shared with GM dealers may be used by those dealers for their own marketing purposes, meaning you could receive communications from dealers independently of GM with limited recourse unless you opt out at each dealer separately.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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