FanDuel and its advertising partners track your online activity across websites and apps, including using your email address in hashed form as a tracking identifier, to deliver targeted ads to you on other platforms.
This analysis describes what FanDuel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device and cross-site advertising tracking using hashed email addresses means your FanDuel activity can follow you across the internet even if you do not use cookies, making it difficult to fully limit tracking through standard browser controls alone.
The updated privacy policy no longer explicitly covers the FanDuel Fantasy Picks platform (www.fanduel.com/picks) and its mobile app. Previously, the policy stated it applied to the DFS Site, Skill Games Site, and Picks Site together. Now only the DFS Site and Skill Games Site are listed in the policy scope. This creates ambiguity about what privacy rules, data collection practices, retention periods, and user rights apply to your Fantasy Picks account. You should review FanDuel's website to determine whether a separate privacy policy governs Fantasy Picks data, or contact FanDuel directly to clarify what privacy terms apply to that service.
View change record →Your browsing behavior, device identifiers, location data, and hashed email address may be used to target you with ads across unrelated websites and apps, and FanDuel may use these same mechanisms to advertise on behalf of third-party companies, not just itself.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third-party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you. Just as these technologies may be used to target ads on our websites and apps, we, or our advertising partners, may use these same technologies and data points (e.g., mobile identifiers, cookie identifiers, location-based data), through our Services or through other services, to target advertising (for ourselves or other companies) on other sites or mobile apps. Sometimes, these identifiers may be derived from a hashed or encrypted version of personal information such as your email address.Excerpt from FanDuel's Privacy Policy
(1) REGULATORY LANDSCAPE: Cross-device tracking and the use of hashed email addresses as persistent identifiers implicates CCPA and CPRA definitions of personal information and sensitive data sharing.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Cross-device and cross-site advertising tracking using hashed email addresses means your FanDuel activity can follow you across the internet even if you do not use cookies, making it difficult to fully limit tracking through standard browser controls alone.
Your browsing behavior, device identifiers, location data, and hashed email address may be used to target you with ads across unrelated websites and apps, and FanDuel may use these same mechanisms to advertise on behalf of third-party companies, not just itself.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by FanDuel.