FanDuel and its advertising partners track your online activity across websites, devices, and apps over time, and may use your hashed email address to link your identity across different platforms for targeted advertising.
This analysis describes what FanDuel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of cross-device tracking and data sharing practices, specifying that advertising partners may collect activity data across multiple platforms and that FanDuel may use derived identifiers to coordinate targeted advertising campaigns across its own services and third-party properties.
The updated privacy policy no longer explicitly covers the FanDuel Fantasy Picks platform (www.fanduel.com/picks) and its mobile app. Previously, the policy stated it applied to the DFS Site, Skill Games Site, and Picks Site together. Now only the DFS Site and Skill Games Site are listed in the policy scope. This creates ambiguity about what privacy rules, data collection practices, retention periods, and user rights apply to your Fantasy Picks account. You should review FanDuel's website to determine whether a separate privacy policy governs Fantasy Picks data, or contact FanDuel directly to clarify what privacy terms apply to that service.
View change record →Your browsing history, location data, and device identifiers are shared with advertising partners who track you across the internet over time, and your email address may be used as a hidden identifier that persists even if you delete cookies or use different devices.
How other platforms handle this
We may receive Personal Data in the form of Technical Data and Usage Data about you from various third parties, such as analytics providers or advertising networks.
We may use online analytics products that use cookies to help us analyze how de-identified users use our Services and to enhance your experience... We may also employ third-party Cookies to gather data for interest-based advertising.
These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.
"We work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third-party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you. Just as these technologies may be used to target ads on our websites and apps, we, or our advertising partners, may use these same technologies and data points (e.g., mobile identifiers, cookie identifiers, location-based data), through our Services or through other services, to target advertising (for ourselves or other companies) on other sites or mobile apps. Sometimes, these identifiers may be derived from a hashed or encrypted version of personal information such as your email address.Excerpt from FanDuel's Privacy Policy
REGULATORY FRAMEWORK: Cross-device tracking and interest-based advertising implicate FTC Act Section 5 (FTC's 2012 and 2022 guidelines on cross-device tracking and mobile device tracking), CCPA/CPRA §1798.140 definitions of 'sale' and 'sharing' for targeted advertising (which …
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Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
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The clause establishes the operational scope of cross-device tracking and data sharing practices, specifying that advertising partners may collect activity data across multiple platforms and that FanDuel may use derived identifiers to coordinate targeted advertising campaigns across its own services and third-party properties.
Your browsing history, location data, and device identifiers are shared with advertising partners who track you across the internet over time, and your email address may be used as a hidden identifier that persists even if you delete cookies or use different devices.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by FanDuel.