eBay · eBay Privacy Notice · View original document ↗

Third-Party Advertising Data Sharing

High severity Uncommon · 28 of 343 platforms
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Recent governance activity eBay recorded 2 documented changes in the last 30 days.
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Document Record

What it is

eBay shares your personal data with third-party advertising partners and analytics providers to deliver targeted advertisements both on and off the eBay platform.

This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your browsing behavior, purchase history, and personal data are shared with external companies for commercial advertising purposes, which may not be what you expect when you shop on eBay.

Recent Activity

This document changed recently

Medium May 1, 2026

eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.

View change record →

Consumer impact (what this means for users)

eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to your eBay account's Communication Preferences or Privacy Settings. For California residents, locate the 'Do Not Sell or Share My Personal Information' link in eBay's Regional Privacy Disclosures section and submit the opt-out request.

Cross-platform context

See how other platforms handle Third-Party Advertising Data Sharing and similar clauses.

Compare across platforms →

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Advertising data sharing likely constitutes 'selling' or 'sharing' personal information under CCPA/CPRA, requiring a clear opt-out mechanism. Under GDPR, consent or legitimate interests must be established for each advertising partner; legal teams should verify that consent signals are passed correctly to downstream processors.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over deceptive or unfair data sharing practices, including failure to honor opt-out requests for targeted advertising.
    File a complaint →
  • State AG
    California's AG and other state attorneys general enforce CCPA/CPRA opt-out rights and equivalent state privacy laws governing the sale and sharing of personal data.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
eBay Privacy Notice
Entity
eBay
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00256001
Document ID
CA-D-00256
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
25df3f91ea4a5a9b05c662a78fb2370aa6c6e937fc688367c0ce62b22adbf19b
Analysis generated
March 20, 2026 05:15 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: eBay
Document: eBay Privacy Notice
Record ID: CA-P-00256001
Captured: 2026-03-20 05:15:36 UTC
SHA-256: 25df3f91ea4a5a9b…
URL: https://conductatlas.com/platform/ebay/ebay-privacy-notice/third-party-advertising-data-sharing/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does eBay's Third-Party Advertising Data Sharing clause do?

Your browsing behavior, purchase history, and personal data are shared with external companies for commercial advertising purposes, which may not be what you expect when you shop on eBay.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.

Is ConductAtlas affiliated with eBay?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by eBay.