eBay shares your personal data with third-party advertising partners and analytics providers to deliver targeted advertisements both on and off the eBay platform.
This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your browsing behavior, purchase history, and personal data are shared with external companies for commercial advertising purposes, which may not be what you expect when you shop on eBay.
eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.
View change record →eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.
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eBay has changed this document before.
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Advertising data sharing likely constitutes 'selling' or 'sharing' personal information under CCPA/CPRA, requiring a clear opt-out mechanism. Under GDPR, consent or legitimate interests must be established for each advertising partner; legal teams should verify that consent signals are passed correctly to downstream processors.
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Your browsing behavior, purchase history, and personal data are shared with external companies for commercial advertising purposes, which may not be what you expect when you shop on eBay.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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