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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This document establishes eBay's data collection, use, and sharing practices for buyers and sellers on its platform. eBay collects personal information including purchase history, browsing behavior, location data, device identifiers, financial details, and for sellers, government-issued identification documents and selfie photographs, which the company uses for platform operations, personalization, and shares with advertising partners and affiliated entities. Users in California and the EU are granted specific rights to access, correct, and delete personal data through eBay's Privacy Center.
This document is eBay's User Privacy Notice, effective April 21, 2025, governing the collection, processing, and sharing of personal data across all eBay services, applications, and tools provided by eBay Inc. and its affiliates globally, with the applicable controller entity varying by user region and service type. The notice states that eBay collects an extensive range of personal data including identifiers, financial information, government-issued IDs, biometric-adjacent data (selfie photos), device and location data, behavioral and inferred data, and communications content; the terms authorize sharing this data with eBay affiliates, third-party service providers, advertising partners, law enforcement, and other users, with the notice asserting broad legitimate interests as a legal basis alongside consent and contractual necessity. Several provisions warrant attention: the notice asserts the right to filter and scan user messages sent through eBay's messaging tools, to process behavioral and inferred data for targeted advertising, and to collect government-issued identification and selfie photos from sellers, which collectively represent a notably comprehensive data profile; the document also reserves the right to share data with 'other companies' for joint marketing and with credit agencies, though the scope of these disclosures may be constrained by applicable law in certain jurisdictions. The notice explicitly engages GDPR (for EU/EEA users), UK GDPR, CCPA/CPRA (for California residents), and references regional disclosures for additional US states, Canada, and Australia; compliance teams should note that the reliance on legitimate interests as a legal basis for behavioral advertising and data sharing may face scrutiny under GDPR, and that seller identity verification data including government IDs may implicate additional regulatory frameworks depending on jurisdiction.
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4 versions captured · Last updated: May 2026
eBay updated contact addresses for two Canadian entities in its Privacy Notice on March 19, 2026. eBay Canada Limited's address changed from 155 Queens Quay East, 6th floor, Toronto ON …
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