This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The right explicitly extends to profiling activities linked to direct marketing, not solely to the direct marketing messages themselves.
eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.
View change record →Users can object to both direct marketing communications and any profiling eBay conducts in connection with that marketing.
How other platforms handle this
Request Restriction or Object to Processing of your information.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
to object to profiling activities based on our own legitimate interests
"If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.Excerpt from eBay's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The right explicitly extends to profiling activities linked to direct marketing, not solely to the direct marketing messages themselves.
Users can object to both direct marketing communications and any profiling eBay conducts in connection with that marketing.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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