This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The right explicitly extends to profiling activities linked to direct marketing, not solely to the direct marketing messages themselves.
eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.
View change record →Users can object to both direct marketing communications and any profiling eBay conducts in connection with that marketing.
How other platforms handle this
The right to object to the processing of your Personal Data, as allowed by applicable law
the right to object to processing of your personal data, including profiling conducted on grounds of public or legitimate interest.
The right to request restriction of processing of Personal Data or object to processing of Personal Data carried out pursuant to (i) a legitimate interest...or (ii) performance of a task in the public interest
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eBay has changed this document before.
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"If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.— Excerpt from eBay's eBay Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The right explicitly extends to profiling activities linked to direct marketing, not solely to the direct marketing messages themselves.
Users can object to both direct marketing communications and any profiling eBay conducts in connection with that marketing.
ConductAtlas has identified this type of provision across 291 platforms. See the full comparison.
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