Duolingo · Duolingo Privacy Policy

Advertising Data Sharing with Third Parties

High severity
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What it is

Duolingo shares your personal data with advertising companies like Google and Meta so they can show you targeted ads both on Duolingo and on other websites and apps.

Consumer impact (what this means for users)

Your learning behavior, device identifiers, and potentially purchase history are shared with advertising partners, enabling cross-platform behavioral profiling that goes well beyond the Duolingo app itself.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Within 30 days
    Visit duolingo.com/privacy and use the privacy request portal to opt out of data sale/sharing (California) or withdraw consent for advertising processing (EU). Select 'Do Not Sell or Share My Personal Information' if available.

Cross-platform context

See how other platforms handle Advertising Data Sharing with Third Parties and similar clauses.

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Why it matters (compliance & risk perspective)

This sharing of your behavioral and profile data with third-party ad networks means your Duolingo activity can influence ads you see across the entire internet, and your data may be combined with profiles held by major data brokers.

View original clause language
We may share your information with advertising partners to show you ads that are relevant to you. These partners may use your data to show you targeted advertisements on other platforms and services.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: CCPA §1798.120 grants California residents the right to opt out of the 'sale' or 'sharing' of personal information for cross-context behavioral advertising. GDPR Art. 6(1)(a) requires explicit consent for advertising-based processing in the EU; recital 47 does not support advertising as a legitimate interest. FTC Act Section 5 applies to undisclosed or deceptive data sharing. ePrivacy Directive Art. 5(3) requires prior consent for tracking cookies. Primary enforcers: CPPA (California), EU DPAs, FTC.

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Applicable agencies

  • FTC
    The FTC has authority under Section 5 to act against unfair or deceptive advertising data sharing practices and has signaled aggressive enforcement of privacy violations involving third-party ad networks.
    File a complaint →
  • State AG
    California's AG and Privacy Protection Agency enforce CCPA/CPRA opt-out rights for data sharing with advertising partners; other state AGs enforce analogous state privacy laws.
    File a complaint →

Provision details

Document information
Document
Duolingo Privacy Policy
Entity
Duolingo
Document last updated
April 29, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-002765
Document ID
CA-D-00084
Evidence Provenance
Source URL
Wayback Machine
SHA-256
18dc44f61316909c4efd9113eadb61be0022e2b5dce55feb464c0f8eb1b08ef1
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Duolingo | Document: Duolingo Privacy Policy | Record: CA-P-002765
Captured: 2026-04-18 09:22:23 UTC | SHA-256: 18dc44f61316909c…
URL: https://conductatlas.com/platform/duolingo/duolingo-privacy-policy/advertising-data-sharing-with-third-parties/
Accessed: May 2, 2026
Classification
Severity
High
Categories

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