“Advertisements are non-personalized and set to family-safe content.”
This analysis describes what Duolingo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes that child users are shielded from both behavioral targeting and age-inappropriate advertising content.
Interpretive note: The excerpt does not define 'family-safe content' or specify who determines that standard. The excerpt also does not explicitly name child users as the subject; the child-user context is drawn from the clause name and surrounding policy section, not the quoted language itself.
The updated policy now discloses that audio collection for product improvement applies to all users across all platforms (iOS, Android, and web), whereas previously the policy stated audio was collected only from iOS users. Android and web users are now subject to audio collection for product improvement purposes. All users can opt out of audio sharing within app Settings.
View change record →The updated policy introduces a new Session Replay service that logs user activity alongside FullStory, capturing clicks, mouse movements, scrolling, typing, device information, navigation, and learning activity. Both services can be disabled using the Tracking toggle in app Settings, and both are automatically disabled for child users. The new Math Tutor feature shares audio with Apple for speech recognition and immediate deletion, but retains and shares text transcripts with AI vendors. For payment processing and fraud prevention, Duolingo may retain IP addresses beyond the standard 30-day period. You can disable both FullStory and Session Replay activity recording by toggling the Tracking setting within the app.
View change record →If your child uses Duolingo, they will not be shown personalized ads or content that is not family-safe.
How other platforms handle this
Any targeted advertising by Ramp will only be carried out to the extent that it is permitted by applicable law.
If you are under the age of 18 years old and are invited to use the Chat service, you must not use the Chat service and you must leave the Site.
we use your age to help confirm that an athlete is old enough to use Strava, and to help provide an age-appropriate experience, including with our messaging feature.
"Advertisements are non-personalized and set to family-safe content.Excerpt from Duolingo's Privacy Policy
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The clause establishes that child users are shielded from both behavioral targeting and age-inappropriate advertising content.
If your child uses Duolingo, they will not be shown personalized ads or content that is not family-safe.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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