D&B uses AI systems to generate scores, ratings, and analytics about businesses and individuals, and has obtained a third-party certification (TRUSTe Responsible AI) attesting to responsible AI practices as of 2024.
This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
AI-generated scores and ratings produced by D&B may influence credit decisions, business risk assessments, and professional due diligence about individuals, making the governance of these systems material to both individuals and the organizations that rely on D&B data.
Interpretive note: The specific AI systems in scope, their risk classifications, and the precise scope of the TRUSTe audit are disclosed only on a linked sub-page not reproduced in this document, limiting the ability to fully assess this provision.
The updated privacy policy removed explicit language describing how users can manage cookie preferences and enable chat functionality. Previously, the policy stated that users could click 'Manage Choices' to enable or disable specific cookies including 'Chat' cookies. The revised version no longer includes these detailed preference options in the displayed policy language. The terms now indicate that chat functionality requires accepting 'Chat Cookies,' but the granular control mechanisms previously described have been removed from the public policy disclosure.
View change record →The updated privacy statement removes extensive disclosures about Dun & Bradstreet's data processing practices, ethical commitments, certifications, and individual rights procedures. Previously, the policy described the company's core values, ethical principles, ISO certifications, cross-border privacy frameworks, data broker registrations in multiple states, and how individuals could exercise rights. The revised statement now provides minimal substantive guidance. Under the updated terms, users will find substantially less information about how their data is processed, what protections apply, and how to contact the company regarding their rights.
View change record →AI-generated outputs from D&B, such as creditworthiness scores or risk ratings, may affect how businesses assess your organization or your professional standing. The TRUSTe certification provides third-party attestation to responsible AI practices, but the specific AI systems and their scope are detailed only on a linked sub-page not fully reproduced in this document.
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"Some of the systems we use to process data are AI Systems. We aggregate data, combine, and generate data, including scores, ratings, and other analytics. TRUSTe Responsible AI Certification (2024)Excerpt from Dun & Bradstreet's D&B Privacy Policy
REGULATORY LANDSCAPE: The use of AI to generate scores and ratings implicates the EU AI Act, particularly provisions relating to high-risk AI systems used in creditworthiness assessment and risk classification (Annex III).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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AI-generated scores and ratings produced by D&B may influence credit decisions, business risk assessments, and professional due diligence about individuals, making the governance of these systems material to both individuals and the organizations that rely on D&B data.
AI-generated outputs from D&B, such as creditworthiness scores or risk ratings, may affect how businesses assess your organization or your professional standing. The TRUSTe certification provides third-party attestation to responsible AI practices, but the specific AI systems and their scope are detailed only on a linked sub-page not fully reproduced in this document.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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