This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The acknowledgment that AI Systems are used in data processing is consequential because it means automated systems may be involved in handling data about individuals.
The updated privacy statement removes extensive disclosures about Dun & Bradstreet's data processing practices, ethical commitments, certifications, and individual rights procedures. Previously, the policy described the company's core values, ethical principles, ISO certifications, cross-border privacy frameworks, data broker registrations in multiple states, and how individuals could exercise rights. The revised statement now provides minimal substantive guidance. Under the updated terms, users will find substantially less information about how their data is processed, what protections apply, and how to contact the company regarding their rights.
View change record →Readers are informed that some of the data Dun & Bradstreet processes may be handled by AI Systems.
How other platforms handle this
We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.
To achieve these processing purposes, we use algorithms to recognize patterns in Service Data, manual review of Service Data (such as when you interact directly with our billing or support teams)...
We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals...
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"Some of the systems we use to process data are AI Systems.— Excerpt from Dun & Bradstreet's D&B Privacy Policy
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The acknowledgment that AI Systems are used in data processing is consequential because it means automated systems may be involved in handling data about individuals.
Readers are informed that some of the data Dun & Bradstreet processes may be handled by AI Systems.
ConductAtlas has identified this type of provision across 214 platforms. See the full comparison.
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